Deciding to Sell

Deciding to sell your house is an important decision.  After all, purchasing the house in the first place was probably one of the largest investments you have made.  Whether you are trying to sell the house yourself or enlisting the assistance of a Real Estate Professional, you want your home to get noticed so it will get sold.

Importance of Pictures

Consumers like visuals.  An abundance of pictures will capture the prospects attention, so they will stay focused on your property longer.  Anyone can just take a picture of a room, but I like to capture the essence of the home.  Not only are pictures important but pairing them with a video tour will make any prospect seem as if they were seeing the property in person.  So when they physically see your property, it will be as if it is a second showing.

Amazing Video Tours

Most agents down in the Keys are still using old fashioned virtual tours.  Virtual tours are when pictures are taken and then stitched together.  This technique is outdated and is being pushed aside by video tours.

Video tours allow the viewers to truly experience the property for by creating an emotional connection. A video creates a story of your property.  I control what I want them to see, when I want them to see it.  Capturing the swaying palm trees, boats passing by and so on is important.

Video takes interactivity to new levels.  Viewer’s can email to a friend.  I will post to social media sites such as but not limited to Facebook, Twitter, You Tube.  It will also be posted to real estate driven website, such as our local MLS, Realtor.com, my website, Freewheeler’s website and so on.

Coordinated Marketing

Creating a “catch phrase” for your property, which will be used in advertising.  This will allow prospects to say the “catch phrase” to identify the property they are calling about.

Being in the information age, where consumers like the information to be at their fingertips.  Your property will be largely advertised on the internet.  90% of buyer’s start their search online.

One of the major players in buyer’s search is Realtor.com.  Realty World-Freewheeler has the enhanced showcase listings on this mega real estate portal.  With this website receiving millions of hits per day, creating an impact with your property is a must.  With this enhanced version, I can upload additional photos, add a video and the traffic to my listings are tracked and reported.

Not only do we focus on North American prospects, but we advertise internationally as well.  The Guild of Professional Estate Agents has partnered with Realty World.  Your property will be advertised on their website.

But those are not the only two websites, your property will be exposed to over 40 web portals and counting.  I am always exploring creative ways to market your property.

First Impressions Count

Many buyer’s will drive around to get a feel for the area and neighborhoods.  Buyer’s need to feel the urge of wanting to get out of their car to go see what the rest of your home has to offer.  Keep that in mind when getting ready to sell, view your home from different angles.  Make sure you can see the house from the road – trim landscaping if necessary.  Make sure the yard and outside of the house are well maintained so the buyer will assume the inside looks just as nice.

Once they are in the door, you want your house to be staged appropriately.  Home staging is beyond decorating and cleaning, it is about creating moods.  Staging makes your house look bigger, brighter, cleaner, more loving and makes buyer’s want to buy it.

Price it to sell, Not Give it Away

Understanding the real estate market is imperative.  What you can get today may not be what you can get tomorrow.  It is important for you to understand what is selling in your neighborhood, what the market conditions are doing and how you can get the most money for your home.

Real Estate Professional Presence

The best one to sell your house is the one who knows the most about it; besides you, that would be me.  I accompany all showings.  Being able to point out details about the house that are not readily observable and being able to answer questions on the spot are important.

Once the prospect as previewed your house, I will follow up with real estate professionals who show your property to get feedback from their buyer’s.  As well as feedback from my buyer’s.  Besides relaying feedback, I will keep you up-to-date on real estate market conditions and advertising results.

All offers will be presented in a timely manner.  I will also show you comparable properties that have recently sold, estimate of closing costs and go over the contract in great detail.

Networking Throughout the Office

There may be an agent in our office or our affiliates who has a buyer for your home.  I will hold a Broker Preview, as well as send emails to all the real estate professionals in our Board of Realtors to keep your property in the for front.